Business to Business Effectiveness

In the last twenty years, we have seen a phenomenal acceleration in the influence of technology ; due to time ; as well as constraints in the day to day business and the rise of globalization’s pressure. Our communication competencies have diminished our ability to demonstrate any patience. Markets have become unpredictable and we are requested to show more and more flexibility, adjusting to evolving strategies in this environment, already filled with uncertainty. Is this the current truth or has it been slowing evolving over the last twenty years ? Or did we see this kind of transformation all over history ? Through cycles ? Pushing humanity out of its comfort zone ? What impact did it have, or does it have to the B2B relationships ? Does it change the way of doing business and working ? Did this model really change ? If so, what are the key factors to be considered in order to succeed ?

Various questions lead to increasing level of anxiety that all of us are experiencing these days. An additional argument is that companies or individuals think that they are no longer part of the competition and lay off staff, relying increasingly more on technology and Artificial Intelligence. Are the simplest and basic questions being asked ? 

• What do I want to achieve ? 
• Why is it important to me ? 
• How can I do it in the most efficient way ?

It may be more convenient to focus on the “how”, especially when pressured for time, as well as the daily seduction of increased technology. However, the result of any business, as well as daily challenges of life, is not just individuals working with individuals. This is, what it has become, whether we like it not. Identifying the “new rules of the game” and analyzing this can assist us in achieving our current and future challenges, for example: Digital Transformation and introduction of the Artificial Intelligence.